DFS gambling continues to win over the European market

Sports gambling has enjoyed success across Europe for years, and it wasn’t until recently, after the Supreme Court reversed PASPA, that it began to make waves in the US. Daily fantasy sports (DFS) gambling, however, has been more popular in the US than in Europe. The vertical had seen some interest across Europe, but has begun to enjoy greater success more recently. Now, it’s gaining even more traction and is becoming a huge hit with sports gambling fans across the continent, according to industry affiliate Leadstar Media.

The fact that PASPA was repealed in the US could be seen as the impetus for more attention being given to DFS gambling in Europe. As companies like DraftKings and FanDuel took hold of the segment and turned it into a major attraction, European sports gambling fans began to take notice, as well, leading to iGaming operators quickly expanding their offerings to give their users more content. European Gaming points out that Leadstar has been actively pursuing new DFS gambling options in response to this growing interest, including the introduction of new products for its customers in Sweden. 

According to Leadstar’s product director, Jacob Ljunggren, “I can’t for certain say that what has happened in the US is the reason for the growth we see in Europe. But from what we’ve observed there’s been a growing interest in DFS since PASPA was overturned. In several of the European markets where we operate, the demand for DFS is higher than ever, especially in Sweden.”

Leading the way, at least in Sweden, is Scout Gaming, which provides DFS options for its B2B customers. There are only two in the country that are licensed to offer DFS gambling, and Scout has them both locked up. Adds Ljunggren, “The products that Scout Gaming offer are really solid and the number of sports you can play on their platform are constantly increasing showing that they are really invested in what many people believe is the future of iGaming. However, there are still some areas that can be improved before they are comparable to FanDuel and DraftKings.”