Daily fantasy sports and (now) sports betting operator DraftKings is expanding its fantasy product mix, its geographic footprint and its executive roster.

While most of the DraftKings news these days surrounds its rapid rollout of new single-game real-money sports wagering, the company hasn’t forgotten its fantasy roots. This week, the company announced the imminent arrival of quasi in-play DFS via its new Flash Draft product.

Flash Draft, which expects to arrive on users’ Android and iOS mobile devices midway through the upcoming NFL season, will allow players to pick athletes they believe will score the most points in quarters 2, 3 and 4 of NFL games, plus a separate contest covering the game’s second half.

These drafts are done live, starting 30 seconds after the conclusion of the previous quarter, and consist of five rounds apiece. Players have only 15 seconds in which to select one of three players they believe will produce the most points in a given quarter. The contests have guaranteed prize pools, but the more players that participate, the higher the potential bonus.