Re-launched affiliate programme of socially-designed online gambling platform to be powered by Income Access software and Ad Serving solution

Montreal, QC. March 2016 – Favourit, an Australia-based socially-designed online gambling brand focusing on the global market, has announced the re-launch of its affiliate programme in partnership with Income Access, a technology and digital marketing company which specialises in the iGaming industry. Accompanying Favourit’s launch of a new online casino, the brand’s revamped affiliate programme will integrate Income Access’ affiliate management software and Ad Serving tool.

First launched in 2012 and regulated by the UK Gambling Commission and the Malta Gaming Authority for other international markets, Favourit offers players a wide range of betting options via a socially-designed user experience. These include football, horse racing, cricket, basketball, both rugby league and union, tennis, baseball and martial arts. Featuring live-betting functionality, the brand also provides players with social feeds and detailed insights on betting trends and sentiment to enhance their overall experience.

Favourit has launched a new online casino to diversify the brand’s product offering. Powered by Microgaming and Net Entertainment platforms, the Favourit casino offers players a wide range of online slot titles as well as table games such as blackjack, roulette, baccarat and various versions of online poker.