Foxy Bingo announces it will launch a year-long TV sponsorship deal of the popular dating show, First Dates, from January 2021. 

Running throughout the year on both Channel 4 and E4, the campaign is set to feature Foxy starring in various sponsorship idents before each episode, with the deal covering new and repeated programmes, as well as spin-offs, such as First Dates Hotel and First Dates Australia. 

The deal includes 32 episodes (with each repeated once weekly) across the various programmes and channels throughout the year. 

Speaking about the new sponsorship, Anna Venturas, Brand Director of Foxy Bingo, said: “We are delighted to be sponsoring First Dates throughout 2021, the show really resonates with our audience and we truly believe that this will be a perfect fit for both the programme and our brand”.