This is a guest contribution by Christopher Hirst, COO of FAST TRACK Solutions. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

With the constantly expanding provider & games list to choose from, deciding where to position & how to display your online casino game content is a common strategic conundrum you can face as a casino operator. Below are some basic tips to help you.

1. Order Your Content Effectively

Prioritise your content according to market and player. Big Joker 2000 might perform exceptionally well in Norway, but might not achieve great results in other markets. Understand what works in what market and make sure you prioritise your content onsite accordingly.