Seattle- February 11, 2020 – The American Cancer Society (ACS) announced today that FlowPlay, creator of one of the most powerful immersive gaming platforms, has appointed Derrick Morton, FlowPlay CEO and co-founder as chair to the Society’s CEOs Against Cancer, Washington chapter. In his first meeting as chair today, Morton will address the Washington chapter and share his vision and new ideas for 2020. In his new role, Morton will drive chapter recruitment and work to unite fellow CEOs to change the course of cancer by leveraging the collective knowledge, power and resources of the ACS.
Morton’s appointment comes on the heels of FlowPlay’s biggest fundraising year to date, in which the company raised more than $100,000 for the ACS. A leader of in-game fundraising, FlowPlay is a member of the ACS’s Gamers vs. Cancer program, which brings together gamers, industry partners and individual content creators to position gaming as a new way to solve important societal issues. Through the sale of virtual ACS-branded charms in the company’s flagship social casino, Vegas World, FlowPlay raised more than $50,000 and $40,000 for the Road To Recovery and Reach to Recovery programs respectively. The funds provided patients with thousands of rides to cancer treatment and recovery assistance to hundreds of women battling breast cancer.
“As a member of CEOs Against Cancer for the past year, I have seen its impact first hand,” Morton said. “From groundbreaking research and early detection advocacy, to funding new treatment options and access for patients, the ACS and this segment of the organization are instrumental in the ongoing fight against cancer. I am honored to have the opportunity to serve our community as chair and hope to make a real difference by recruiting new members and building upon the momentum from last year.”
The CEOs Against Cancer Washington chapter is making steady progress in the fight against cancer. In 2019, the Washington chapter welcomed five new members and raised $580,656 to invest in groundbreaking research and cancer control projects. CEOs from any industry are encouraged to learn more about their local CEOs Against Cancer chapter here or by reaching out to [email protected]. Fellow gaming industry organizations can learn how to partner alongside Gamers vs. Cancer, and launch an in-game fundraising event here.