Gamevy – winner of Pitch ICE 2015, Game to Watch 2016 and a 2016 EGR B2B Award – has launched its full range of pioneering games on MarathonBet.com.

Marathonbet is known for searching for innovative content and promotions for its players – as well of course for its partnerships with leading football clubs. Gamevy has worked in close partnership with the Marathonbet team to develop a football instant win with cash-out and where a player’s choices really matter. Together, Gamevy and Marathon Bet have plans for even more ambitious games and collaborations.

“Gamevy really stand out,” said Alex Ratcliffe, Casino Product Owner for Marathonbet. “They’re approach to instant win games really drives engagement – and we think our players will really enjoy having more control in the games they play.”

Gamevy’s innovative content has proved a hit in Germany, Austria, Sweden and the UK. For Marathonbet its games will now be available in Russian as well. Aimed at a broad customer demographic, Gamevy has shown that its new genre of quiz and instant win games offer incremental revenue rather than cannibalising existing slots revenue.