Gambling lives and dies on payouts

Running an online gambling operation takes a lot of work, but I would argue that there are three pieces that matter more than anything else. First, build a reputation of trust and integrity with the customer that is unassailable. Second, give those players easy enough ways to deposit money on site, so they aren’t inconvenienced when they want to play. Finally, and most important of all, always pay the player out when they request a withdrawal. Get any of this wrong, and it can spell disaster. But get it right, perhaps with the superiority of Bitcoin SV (BSV) as a payment option, and a company can thrive.

I recently got a little fired up when the Malta Gaming Authority (MGA) canceled the license of the Daily Fantasy Football Company. The company stands accused of failing to pay €3,483.89 towards player funds, and also for not paying its dues to the MGA. While the operator could always appeal the ruling and possibly make it right by those players, the move to cancel their license says a lot.

My formative time in the gambling industry was working in operations, and payouts were a heavy focus. The fastest way to winning a player’s loyalty is when they win, and the operator can quickly pay them out. It makes them happy, and increases the likelihood they’ll be a return customer. I’d like to take a look at how to get payouts right, how to get them wrong, and all of the many ways that they are so important.

An emphasis on cash flow