In this week’s Gambling Marketing Musing, Lee Davy catches up with partypoker’s latest Twitch recruit, Monika Zukowicz, to talk about her personal branding.

In the past 12-months, partypoker has woken from a long lie-in to contest the leadership of online poker. They have achieved many brilliant things, putting the players at the forefront of their thoughts with millions in guarantees honoured both online and live.

But there was one vital area I felt they were falling short.

Twitch is the most immersive fan-engaged arena for the online poker community. PokerStars and 888Poker have a dominant presence in this forum, but partypoker was lacking, until now.