Genius Sports Group, the new parent company of Betgenius and Sport Integrity Monitor, has closed a debt partnership with private equity firm Three Hills Capital Partners (THCP).

Under the deal, THCP will invest £10m in the new company through a combination of debt and equity to help Genius Sports diversify its product range, strengthen its growth plans into new territories and finance strategic acquisitions.

Sports betting technology provider Betgenius and its Sport Integrity Monitor service announced that it was to restructure and rebrand its business with the launch of the new parent company.

Betgenius said the new company has been created in order to better reflect the range of services that it offers.