Skill based games are still a relatively new phenomena, and the industry is learning how to apply them correctly to attract a customer base. Georg Washington, CEO of Synergy Blue, has been doing his level best to discover how this type of game can convert online and video game players into casino visiting patrons. He spoke with our Stephanie Tower at G2E Asia @ The Philippines on the topic.

[youtube https://www.youtube.com/watch?v=jrIMGciGTEA?feature=oembed&w=500&h=281]

But first, just to ensure we’re all on the same page, Washington explained what skill games are, and why they attract a different kind of player. “We are in the skill influenced arena, how well the player does in a game affects obviously they’re wagering or their return to player,” he said. “So we try to stay in front of actual videogame world and sort of see what’s out there, what will work and convert it into the gambling world.”

While some skill games have proven popular, companies like Synergy Blue are still trying many different approaches to see what works best. “We’ve been doing a sort of a gamut of different games, because it is a niche market for us and it’s a new market, providing all styles of games, no different to the slot arena, where you’ve got to have a different mixture of different games for the slot floor, it’s the same with us,” Washington said. “We have mobile games, arcade style games and traditional PC style games.”