The UKs No.1 bingo site, GalaBingo.com is premiering its brand new TV advert this week, which features a 20ft bingo cake, a marching band and a bingo buggy.

Created by Newcastle-based Creative Agency, Cravens, and filmed in February, the new advert is to be screened on ITV, ITV Be and Channel 5 from 10th March.

The highly catchy ‘Ga la la’ song, which has been a staple of the brand’s TV adverts for some time, remains a central theme, but this new campaign takes things one step further and seeks to convey the truly fun-filled journey that bingo fans across the UK can experience onsite.

Helping highlight GalaBingo.com’s mission to spread happiness in everything they do, the new advert has us hopping and skipping along a yellow brick road to where happiness happens. The brand’s new ‘bingo buggy’ is revealed, and players take a spin, discovering exclusive games and experiences not found anywhere else.