LONDON (January 6, 2016) – Gamevy, the online games developer and winner of the 2015 Pitch ICE competition, has increased in value by ten-fold (900%) in less than a year – according to co-founder and Gamevy Marketing Director, Helen Walton.  

Helen Walton, co-founder Gamevy

Helen believes that the experience gained at ICE was invaluable.  She explained: “There’s no doubt ICE was a game-changer for us. It was the catalyst that helped us find investment, sign our first two customers and make a major change in our strategy. This last point is key. The conversations we had at ICE helped us to establish a route to market which was slower but also more pragmatic. I would say that the ability to stay open to the new possibilities we came across at ICE has been a key part of our success.

“Although the snappy soundbite might be that winning ICE helped us find investment, that was not actually its true value. Far more important was the change in direction that we undertook as a result of the conversations that opened up. We believe that the business has increased in value by almost ten times since Feb 2015 – a truly staggering growth rate, but one which we expect to see confirmed by an upcoming external valuation.”