Thanks to its high technology and the innovative advantages it delivers to both, operators’ and players’ experiences, BtoBet has been shortlisted for the Global Gaming Awards and for the CEEGC Budapest 2017 – Central and Eastern European Gaming Conference and Awards.

Nowadays, the consumer is turning more tech-savvy and ever more demanding, surrounded by technology in every aspect of his life. Gambling is part of it and the power of Artificial Intelligence, and what it brings to the consumer experience, is marking a huge step forward in online gambling.

Experts in technology and marketing confirm the key role of an effective igaming platform is to provide operators with deep data analytics, automation and personalization of offers while creating meaningful experiences for users that attract them to play.

BtoBet’s farsighted technology is collecting the success it deserves, allowing operators to anticipate the player’s needs and to increase player lifetime values.  How? By being a trusted technology partner and not just a software provider, providing operators with advanced tools to analyse players’ preferences and data. Through its sophisticated and forward-thinking software, BtoBet is allowing licensees to drive unprecedented tactics of retention for the ever-evolving tech-users, with infinite personalised marketing campaigns, boosting players’ confidence.