September 2016 will see the launch of the latest TV ad campaign for award-winning bingo comparison site, WhichBingo, following their successful foray into the medium last year. The launch of the campaign is timed to tie in with the ‘back to school’ period.

For this campaign there are the two versions of the advertisement which will be seen on UK TV screens for the next three months across a wide range of SkyTV channels. Two versions of the advertisement are being used due to the new rules on online gaming TV advertising.

The first version of the re-worked advertisements (see https://youtu.be/iUrxmrUN9JM), to be run pre-watershed, focuses on the site’s comprehensive range player site reviews, whilst the second, post-watershed, (see https://youtu.be/IDSLBf-OU-E) features the 100+ free play offers available on the site.

“Our first TV campaign last year was really successful so it makes sense for us to do it again.” said Simon Jones, Commercial Director of WhichBingo. “This campaign, alongside our continued and on-going site improvements, is all part of an overall strategy to continue to raise the profile of WhichBingo as the nation’s number one resource for everything online bingo.”