For any business, and particularly for gambling sites, knowing where your marketing spend is working and where it isn’t is important. Google Analytics, which we’ve already covered separately, can help you understand this to some degree, but you can take it to the next level with Google Tag Manager.

What is Google Tag Manager?

In a nutshell, Google Tag Manager (GTG) is marketed as an easy-to-setup, easy to use way for marketing teams to track the performance of their campaigns. No longer does a dev team need to code tags into the site, once the GTG is coded into the header of your site, the marketing team can set up all of their tags from their dashboard, and use Google Analytics to track their results.

Why use Google Tag Manager?