The UK’s gambling regulator has slapped a £150k fine on lottery betting operator Lottoland for misleading customers as to what they were betting on.

On Tuesday, the UK Gambling Commission (UKGC) announced it would require Lottoland to make a £150k contribution to socially responsible causes after determining that the operator “did not make it clear to consumers that they were betting on the outcome of a lottery draw and not actually taking part in a lottery.” Lottoland was dinged a further £9k to cover the costs of the UKGC probe.

In February, the UK Advertising Standards Authority (ASA) spanked Lottoland over a radio advert that the watchdog felt misled consumers as to whether they were in fact directly participating in a EuroMillions lottery draw rather than betting on a lottery outcome.

The UKGC says its own investigation found that Lottoland’s website, social media and third-party marketing promotions “failed to make it clear” that customers were in fact betting on the outcome of a lottery draw.