Mark Buser has joined esports betting start-up Luckbox as Business Intelligence consultant.

Buser will work to build and implement Luckbox’s BI and customer relationship management infrastructure, which will allow the company to better understand and engage with players.

He has helped build and grow brands including Idle Games, Gamiana Digital and PokerStars, where Luckbox CMO Vadim Soloveychik and COO Quentin Martin were colleagues.

Buser was instrumental in building out the BI tools used at Idle Games for their flagship Idle Worship and applied the lessons learned to the highly acclaimed Fresh Deck Poker.