This is a guest contribution by Chris Hickman is the Founder and CEO at Adficient. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

Advertising any sort of gambling site online is a tough sell. Google makes casinos and online gambling sites jump through numerous hoops to get listed depending on the eligibility. This makes some online gaming operators turn to Search Engine Optimization as the primary method of driving targeted interest based traffic, users and players.This is easier said than done, but it can be done.

Back in 2014, we were approached by a long-running online bingo and slots company that had dropped down the rankings over the years. They wanted to get back on Google, fix their SEO to receive at least the market share they had back in the days. Frankly, the SEO profile of this site was a mess. It took considerable time, resources, and of course, coffee to fix the underlying problems, but since things are back to normal it’s possible to optimize it further and perform better in search engines competing and winning against competitors.

We want to share some of the things we did so you can assess whether or not your online gambling site might need some SEO tweaks.