There is a growing enthusiasm about mobile optimized ad formats as more people are glued to their mobile phones. In the U.S. alone, mobile has grown faster than all other digital advertising formats. Mobile ad revenues are expected to see a 26.5% compound annual growth rate through 2020. Advertisers spend more money to get in front of the growing class of “mobile-first” users, and are now learning how to effectively use the platform.

As the Internet transitions onto mobile devices, more people are embracing and relying on their devices for information, human connections, entertainment and even daily survival! The growth in the number of smartphone and tablet users has increased the interest to mobile ads as a marketing tool for brands and companies.

If you are one of them, here are four tips you need to know about mobile advertising to help drive your business:

Get moving. Be quick!