Unique sports-tech company My Club Betting, which focuses on driving much-needed funds to grassroots sports clubs, has unveiled its new sportsbook after partnering with FSB Technology (UK) Ltd.

My Club Betting provides sports clubs and teams of any size with their own customised betting site. The club’s members bet through the individual club’s service and 20% of the bookmaker’s net revenues return to the club. Each club also receives free kit and equipment.

By adding FSB Technology (UK) Ltd as their service provider, a My Club Betting user now has access to over 70,000 in-play events, which include a comprehensive package of football markets, the addition of a market-leading horseracing product – complete with competitive early prices each day – and a wide range of special offers.

“This is a major advancement for the company,” said My Club Betting CEO Bernard Casey.