Macau casino junket operator Neptune Group is betting that a corporate rebrand will help reverse the group’s sagging fortunes.

On Friday, the Neptune Group Ltd informed the Hong Kong Stock Exchange that it planned to change the English language name of the company to Rich Goldman Holdings Ltd. The company also proposed changing its Chinese name from “海王國際集團有限公司” to “金粵控股有限公司”.

The rebranding proposal is subject to approval by Neptune shareholders at an extraordinary general meeting, the date of which has yet to be determined.

The company says the rebrand is warranted due to its view that the Neptune name “does not reflect the diversity of businesses conducted by the Group.” The statement notes that while Neptune is still receiving profit streams from casino junket operations, it now “focuses more on its money lending business and management and operation of hotel business.”