Eastern European casino operator Olympic Entertainment Group (OEG) is looking to make inroads into Italy’s regulated online gambling market.

On Wednesday, OEG announced that it had registered a new wholly owned Italian company, Olybet Italia S.r.l.. The new entity is intended to allow OEG “to develop the legal platform for the expansion of OEG group’s activities in the business of remote gambling.”

OEG currently operates online gambling under its Olybet sports betting brand. One year ago, OEG established a Malta-based subsidiary for similar online expansion into unspecified markets.

For the record, Olybet already operates a .it site, but while it offers services in English, Norwegian, Swedish, Finnish and Russian, it doesn’t actually have an Italian language option.