LONDON (February 2016): OtherLevels today announced that it has signed an agreement with global online gaming company, bwin.party (LSE: BPTY).

Incorporated and licensed in Gibraltar, bwin.party commands leading market positions in each of four product areas: online sports betting, poker, casino and bingo with some of the world’s biggest online gaming brands including bwin, partypoker, partycasino and Foxy Bingo.

Brendan O’Kane, OtherLevels MD and CEO said, “Building on our success in the UK, this agreement expands our presence into the broader European market. We see significant opportunity across Europe due to the rapid upsurge in mobile entertainment choices, and leading operators investing heavily in maximising engagement with their users. We very much look forward to working closely with bwin.party and driving further success for them and their users.”

bwin.party will use the OtherLevels platform to extend their digital communication reach across their mobile products. Having integrated mobile messaging capabilities, bwin.party will engage users with more relevant and timely content across the mobile apps, in addition to having much greater insight into user behavior.