There are plenty of changes going on at the PartyPoker and all of that is about resurrecting a brand, which used to dominate the online poker market.

In recent PartyPoker blog post, head of poker Tom Waters, said that he and his team are trying to revive the PartyPoker brand, which faces fierce competition on a daily basis.

Party has rolled out the first phase of its “Poker for the People” campaign in October which focuses on a friendly, fair player experience, and to increase the communication between the site and its players. It started with blocking third party tools on its new poker room and changing its VIP loyalty program, calling the new version Loyalty 2.0.

The company has also introduced its new improved Power Series tournament schedule and recently announced that players will no longer be charged fees for withdrawing funds from any and all payment options including ewallets Neteller, Skrill and Webmoney.