London, September: It was announced today that Slingo.com, the mobile gaming operator, has joined forces with E! Entertainment Television, NBCUniversal International Networks’ pop culture channel, to launch its first ever television sponsorship deal.

The campaign will run from September 2016 for twelve months on selected reality programming, including: Keeping Up With The Kardashians, Total Divas and Hollywood Medium with Tyler Henry, broadcast after 9pm. In addition to broadcast, there will also be digital presence.

The rebranded Slingo idents were created by Sassy Films and feature a fictitious reality show couple, Pommagne and Delorean, along with their long suffering PA L’Avigne and Snarl Lagerfeld the Chihuahua, who is the real star of the show.

To launch the sponsorship, Slingo is offering players a chance to attend a red carpet movie premiere in London.  During the course of the sponsorship, Slingo players will be have the opportunity to win more E!-inspired prizes including an all-expenses-paid trip to Hollywood to attend an A-list awards show in 2017.