Leading bookmaker enlists free-to-play sports-contest specialist to improve client acquisition and retention

9th March, 2018 – SportCaller, the free-to-play sports-game specialist, has struck a deal with William Hill to deliver a new game, Football21, to optimise the operator’s thriving customer base.

Football21 is a weekly free-to-enter competition which asks players to compete for a £10,000 prize pot every weekend by selecting teams whose combined goal-count adds up to 21.

The rules dictate that each selected side must score at least one goal, but players can choose from as many or as few teams as they wish to produce the 21-goal aggregate total.