Agency to deliver focused digital brand strategy prior to World Cup push 

04th April 2018 – Sportsbet.io, the leading bitcoin-led sportsbook operated by the Coingaming Group, has brought in the services of agency Odds on Marketing to assist with its digital brand identity in the run up to this summer’s World Cup.

The agency, which has previously worked with William Hill and The FA, will develop and execute an innovative, multi-channel digital brand strategy in the coming months with the aim of expanding its existing customer base.

Odds On will look to strengthen Sportsbet.io’s brand identity across its core social channels after the operators recent rebrand and website launch.