Launched in March 2015, JAbet.com is the first bookmaker dedicated exclusively to the sport of tennis. We asked Vincent Leonard, sports book manager at the site, to explain the philosophy behind this niche approach.

Tennis may not be the first sport that comes to mind when you think of sports betting, but it is a sport with a global following and, while the ATP Tour tends to dominate the headlines, there are always numerous events taking place around the world at any one time.

In the UK, interest in the sport has been boosted massively in recent years by the emergence of Andy Murray as a global force in the game, winning three grand slams (including two Wimbledon titles), an Olympic gold medal and helping Great Britain to its first Davis Cup triumph since 1936.

Betting on tennis is a much larger market than most imagine, eclipsed by only football and racing. It attracts seasoned punters with a passion and knowledge of the sport. These are the sort of people who JAbet caters for, offering a unique online betting solution, with the lowest margins and fastest updates, that none of our mainstream competitors can claim to emulate.