The Telegraph Group has announced a partnership with Fresh8 Gaming, the sports betting advertising and marketing specialist. The deal will enable The Telegraph to use Fresh8’s technology to offer personalised and contextual adverts to their sports betting partners.

The Telegraph saw record acquisition results last week for the Floyd Mayweather v Conor McGregor bout in Las Vegas. The Telegraph was one of the best-performing affiliate partners across the industry for the fight, yielding five-figure registrations, and market-leading conversion to first time deposits.

This deal sees the launch of a native advertising product with betting brands across all sports sections of one of the UK’s biggest online portals. Fresh8’s publisher toolkit allows The Telegraph to continue to be at the forefront of advertising technology, stepping away from ad-serving static gambling banners in traditional ad slots, which were unable to leverage the rich and targeted content offered.

Fresh8’s publisher toolkit automatically matches operator bets and offers to editorial content in both native and ad-served environments. The platform leverages editorial content and real time customer data to deliver the most effective conversion message in premium locations on publisher pages. This technology removes the requirement for asset production for operators and ensures that the advertiser gets the most value out of any campaign, while