Restrictions against gambling ads in the UK might be strict, but they aren’t crazy. The Advertising Standards Agency (ASA) has ruled that the operator’s November 2018 ad did not breach guidelines, and won’t result in any punishment.

In the ad, this guy is walking down the street while everyone else is walking the opposite way for some reason, perhaps escaping Brexit. He then comes to a door with the Betfair logo and checks his phone. He then sits down with a kind looking man, and they both look at their phones. Essentially, what dating looks like in the modern age.

The complaint against the ad centered around the narration. In the ad, the young man says:

“My gut says that horse is something special and my smarts say to back it on the Betfair Exchange where I get bigger returns than if I bet with one of these other bookies. That’s why I go to Betfair. Betfair, where gut instinct meets smarts.”