Quentin Stott, Managing Director of Reflex Gaming, explains the inroads made by the so called ‘new kids on the digital block’ on why independence equals agility.

12 months on from your official entry into the digital gaming space: what has been achieved since the launch at ICE 2016 and what lessons have been learned?

ICE 2016 was an intense learning experience for us. ICE is not so much about how much business you write but about who you meet, the conversations you have and ultimately how much you listen. I’ve seen a number of other exhibiting companies describe ICE as a listening show and whilst that might sound counter intuitive coming from a commercially driven company, it certainly sums up our outlook. Essentially, I came away from ExCeL last year knowing that we were under resourced for the task ahead. The first move was the appointment of Mat Ingram as Chief Product Officer. Mat has a fantastic track record with over a decade at Inspired Gaming Group. As importantly, he shares our outlook and philosophy. With Mat’s direction we have made some big strides and contracts have been signed with some major brands with others at various stages of negotiation. ICE was incredibly valuable because it provided a route map of what we should do and sign posted the blind alleys and the dead ends that we should avoid.

What criteria will you use to judge the success of ICE and what are the key marketing/commercial messages you will be issuing?