The latest WrB London event, to be held at the OXO2 Tower, London, on October 17, 2018, deals with the very timely theme of ‘Responsible gaming, CSR and the bottom line.’ The term corporate social responsibility is more popular than ever, though its implications on specific business practices and strategies for profitability may not be clearly conceived.

According to organizers of WrB London, “This year more than ever before, the link between sustainability and profitability has become strikingly clear. In the wake of over £18 million [$23.4 million] in fines issued by the UKGC [UK Gambling Commission] for failures to protect customers from harm, and the looming threat of lost licences, corporate culture is shifting dramatically.”

The UKGC is made a welcome partner in initiatives to improve practices while also servicing customers and sustaining a business. WrB London said that it hopes “to change the tone of conversation around CSR from one of threat, to one of opportunity.”

The event will have a mix of industry players and regulators, to “bring you up to speed with the global commercial trend towards diversity, equality and responsibility, and equip you with practice tools to inform your CSR strategy.”