Authenticity comes at a premium nowadays, and that’s true when becoming a leader of employees, customers, or the public at large. In his new book You Lead, Minter Dial doesn’t just tell the reader how to be a leader, because it’s not that simple. He helps them discover what kind of leader they were meant to be, and gives them the tools to apply that leadership to their life.

Dial begins to explain this concept through his own path to leadership. He was already an important person with years of experience at L’Oréal in the early 2000s, but having a first-hand view of the attacks on New York in 2001 helped give him perspective. It sent him down a path of discovery, re-learning lessons from his grand-father’s experiences in World War 2, and gave him a sense of purpose in the business world. It wouldn’t be enough to lead people to a nebulous corporate target anymore; there had to be core motivation to lead from.

Although You Lead touches on many topics of leadership, it’s all rooted in the firm foundations of first discovering what has shaped and motivated you and the organization you are a part of, and building from that

If you’re not sure what that means, Dial helps you find it. He touches on the ethics that you may not have declared out loud yet, but are integral to how you operate. He speaks of crafting a “North Star”, or a couple of key elements that you, your team, or your organization should strive for. He also offers great tips on establishing a model of leadership, adapting old ideas to the digital age, and little pieces of great advice on a wide array of topics.