The Asian-facing online gambling company 12BET, and Indian media and entertainment outfit Star India pick up sponsorship deals at two very different ends of the sporting spectrum.

12BET continues to mop up the sponsorship deals in the minor leagues of professional sport with another World Cup partnership signed in blood this week.

The online gambling company is the official betting and gambling sponsor of the 2018 International Table Tennis Federation (ITTF) Team World Cup.

The event billed as Table Tennis Coming Home takes place at London’s Copper Box Arena, the home to the London 2012 Olympic & Paralympic Games, Feb 22-25, 2018.