Making payments fast and easy is an important part of funneling players into a gambling operation. Trustly, with its easy payments directly from bank accounts, is helping operators improve their acquisition process, and Director of Gaming Sam Barrett joined our Becky Liggero Fontana to talk about their plans.

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While Trustly is available for more than just gambling, a key product makes it a great partner for operators. “With Pay n Play, we’re actually bringing players through, and actually getting them to deposit at the time of registration, making it a far more user-friendly experience, but also giving the operator a far more solid acquisition tool,” Barrett said.

Talking to us at SiGMA Malta, Barrett noted that it’s a key event for a company like Trustly to network at. “The entire gaming industry comes here every year to meet all the suppliers, and all of our clients turn up here,” Barrett said. “It’s especially important for us this year because we’re actually letting everybody know that we’ve now successfully have launched 100 Pay N Play brands. Pay N Play is our key product, and we’re now live across the selection of markets. In fact, actually Pay N Play’s become the industry norm within markets like Sweden. We’re now improving our offering within Finland, the Netherlands, Germany and Estonia.”