Sports betting operator BetMGM has tapped noted actor/musician Jamie Foxx as the face of the company’s new ‘The King of Sportsbooks’ marketing campaign.

On Tuesday, BetMGM announced that Foxx had agreed to star in the brand’s new advertising campaign, built around the not entirely provable claim that it’s the King of Sportsbooks. But in a country in which the swill known as Budweiser can claim to be the king of beers, why not shoot for the moon?

The campaign, which was concocted in tandem with creative agency 72andSunny New York, will feature “a variety of traditional and social media advertisements,” with the first example being a video promo that will arrive “in the coming weeks.” Foxx will reportedly appear to levitate over the fountains at the Bellagio casino in Las Vegas, in order to showcase “the excitement that comes with sports betting.”

BetMGM chief marketing officer Matt Prevost called the campaign “the next step in the evolution of the BetMGM brand,” which is a joint venture of US casino operator MGM Resorts and UK-listed gambling giant GVC Holdings. Prevost further claimed that BetMGM “exists at the intersection of sports and entertainment and Jamie fits this positioning perfectly.”