• Short-term mitigation plans could shape up a new industry on the long term

As the iGaming industry is adapting to the live sport events shortfall that has now taken the iGaming industry by storm, not everything is doom and gloom. Alessandro Fried, BtoBet’s Chief Executive Officer, discusses the interim measures that operators are adopting to mitigate the gap created in the sportsbook vertical, and how eventually the industry will morph into a more diverse scenario based on the decisions that operators are taking at the moment.

In what way will the current situation impact the industry?

Everyone is expecting live sport events to surely resume shortly. They will be back, and with them the sports betting vertical will pick up where it left and bounce back. At this point in time the Italian top league clubs are all set to resume their training in a couple of weeks, whilst in Germany teams have already resumed with their preparations to final sprint of the Bundesliga.