The gambling industry likely won’t see stable regulations all around the world for a very long time. As discussed at the Betting on Sports Europe Digital summit, operators are just going to have to step up and prove they have the customers safety at heart if they want to win over the public’s trust.

That was the agreed upon sentiment from regulators and operators alike. As Sandhya Singh, Head of Risk and Fraud at Napoleon Sports and Casino, put it:

“If I’m a customer and I go and play on a website, I need to feel protected. So, I want each of my Napoleon customers to feel that when they are on our website, they should see all our procedures that we have in places and know that it is an absolutely ethical site they are playing on.”

That’s necessary, because as PAF’s Chief Responsibility Officer, Daniela Johansson put it, individual operators have to do more to overshadow those that take the spotlight with bad behavior. “The gambling industry has taken a lot of positive steps forward but for every step forward, there is a negative story and that will kill the advancements that have been made in the industry,” she said. “We need the support and society to believe that we are a sustainable business.”