Sands China’s Venetian Macao casino officially launched its new Poker King Club on Friday with a special appearance by some notable poker greats, including Phil Ivey.

A fixture at Galaxy Entertainment Group’s StarWorld Hotel for the past six years, Poker King had its relocated soft launch in March. The property currently features six cash tables and two additional tables for VIP gamblers but the plan is to eventually expand the offering to 24 tables in order to accommodate tournament play.

Poker King Club is operated by Kings Consulting Ltd., a division of the SunCity Group, one of Macau’s leading junket operators. During Friday’s event, Kings Consulting president Winfred Yu told reporters that Poker King would be “targeting the mass market and our strategy is to cater to the mass with VIP experience, although we also have the intention of targeting VIP players.”

Yu believes Poker King’s new home at the Venetian provided “a better opportunity to grow to serve the poker market.” Yu says poker is becoming increasingly popular in China and that people were “just waiting for the experience of coming to play in a world class tournament.”