Monthly Archives: September 2015

Caesars testing ‘casino within a casino’ to attract millennial gamblers

Casino operator Caesars Entertainment Corp is testing a ‘casino within a casino’ in a bid to convince slots-phobic millennials to try their hand at gambling.

Speaking Wednesday at the Global Gaming Expo (G2E) conference in Las Vegas, new Caesars CEO Mark Frissora said “the time is now” for casino operators to embrace change to appeal to gamblers in the 18 to 35 demographic, who flock to Vegas to party but are far less interested in moving from dance floor to casino floor.

Frissora told the G2E audience that Caesars was installing a special gaming zone within one of its Las Vegas Strip properties in order to gauge the response from younger gamblers. Other than that, Frissora was cagey on specifics regarding the ‘top secret’ project, saying only that the zone’s walls were movable, allowing the operator to change the feel of the space. (Anyone else suspect that Caesars will be kidnapping all the millennials who enter this speakeasy, then using the ransom to help pay off its creditors?)

While waiting for the results of this experiment, Frissora said Caesars was attempting to boost interest in its traditional slot machines by incorporating social gaming features like leaderboards to track high-scoring players. Citing his personal experiences with his own children aged 29 to 35 years, Frissora said “these games need to change” if they want to attract younger demographics.

Two from Orange County Claim $1 Million Lottery Prizes

Gloria White of Goshen and Charles Kaune of Highland Mills are a lot richer after winning $1 million Lottery games. White, 74, won second prize playing CASH4LIFE, using the birth dates of her husband, daughter and three grandchildren to nail the first five numbers 5, 19, 21, 24 and 27. She just missed the cash ball, which would have given her first prize.

Aaron Mermelstein Makes It Two WPT Titles In A Year With Maryland Win

Aaron Mermelstein took down the inaugural WPT Maryland Live! Stop this week to add a cool $250,000 to his career earnings. Amazingly, Aaron’s win came just eight months after he won his first WPT title, the WPT Borgata Winter Open. For his troubles, the American pro also bagged a seat in next year’s WPT World […]

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Sky Betting & Gaming launch eSports betting; five factors for eSports growth

UK online gambling operator Sky Betting & Gaming has become the first operator to integrate Betgenius’ new eSports betting product.

This week, Sky Betting & Gaming launched its new eSports betting product thanks to a new partnership with Betgenius. Earlier this month, Betgenius claimed an industry first via the launch of its new comprehensive eSports betting product, which allows operators the ability to offer a multitude of pre-game and live betting markets on major eSports titles, including League of Legends, Counter Strike: Global Offensive and Dota 2.

On Wednesday, eGaming Review quoted Sky Betting & Gaming’s head of sports trading Ben Wright saying the company saw “great potential” in the burgeoning eSports market. Wright said the partnership with Betgenius was a key plank of Sky Betting & Gaming’s vision of “making better better.” Betgenius CEO Mark Locke logrolled back, calling Sky Betting & Gaming “a critical partner in our journey to success.”

FIVE KEYS TO ESPORTS FUTURE GROWTH