The new technology automates campaign analysis to help marketers make more agile, scientific marketing decisions 

New York and Tel Aviv – October 6, 2016 – Optimove, the leading Customer Marketing Cloud, announced today Optibot, the marketing industry’s first CRM optimization bot. Optibot uses Artificial Intelligence and machine learning to automate the analysis and interpretation of customer marketing campaigns behind the scenes and recommend actionable marketing insights to help marketers increase campaign performance. The new technology is being rolled out to all Optimove clients, including 1-800-FLOWERS, Zynga, BetAmerica, eBags, AdoreMe and LuckyVitamin.

Optibot is integrated within the Optimove platform, which enables marketers to manage and automate multi-channel customer marketing plans based on predictive micro-segmentation technology. Optibot continuously scans a brand’s customer models and campaign calendar in order to discover actionable insights hiding in the data that can be used to optimize marketing activities. For example, Optibot can provide recommendations for marketing actions such as:

· Drop underperforming actions: When one campaign action is clearly losing to others, Optibot will recommend dropping the underperforming action and readjusting the existing actions.

October 6, 2016 – 18 years ago this month – about the same time that Google first made its debut — Slotland launched one of the world’s very first real money online casinos.  The games have changed as technology creates new possibilities, but some things will never change: the company has been dedicated to customer service since Day 1.  To celebrate its 18th birthday, Slotland is offering a series of casino freebies and bonuses throughout the month, and a brand new game will be unveiled next week.

“It’s hard to believe we’ve been doing this for 18 years,” mused Slotland’s long-time manager, Michael Hilary. “I mean, there was barely even an internet back then!”

After warming-up the party with a $15 freebie in the first week of October, the casino is currently offering 70% match bonuses and holding a $6500 Birthday Giveaway this week. Next week, a new game will be released and there will be a juicy up to $100 free bonus and up to 250% deposit bonuses to test drive the new game. Later this month there will be more freebies and 75-200% slots bonuses.

It’s been a big year for Slotland. Over the years, the unique casino had created a huge selection of one-of-a-kind slot machines not available at any other online casino. Its in-house designers created another amazing new slot game this year — Phantom of the Opera — but their focus has been more on video poker. Six new video poker games have been introduced since last fall: Deuces and Joker Wild, Joker Wild, 10s or Better, All American, Aces and 8s and Double Bonus Poker.

CEO of Oulala, Valéry Bollier establishes Malta as future home of Fantasy Sports in Europe ahead of iGaming Education Forum

The iGaming Education Forum has confirmed the inclusion of a dedicated Fantasy Sports session to be delivered by the co-founder and CEO of Maltese fantasy football company Oulala, Valéry Bollier, and Malta Gaming Authority’s Senior Legal Advisor, Michele Magro. The session, which will take place on Day Two of the event (November 17, 2016) during SiGMA 2016, will focus on the current trends and future trends governing this emerging section of gaming with unique insights from two passionate voices working within the sector. The forum’s organisers, iGaming Academy, said they were pleased to be able to secure two such prominent figures in the Fantasy Sports sector with a profound understanding of the Maltese territory that they believe will deliver engaging workshops and help them in their aim to ‘ grow the industry through education.’

With over eleven years of experience in the iGaming industry, regular appearances at industry conferences and seminars and a passion for Daily Fantasy Sports (DFS) and ‘Big Data’, Oulala’s Valéry Bollier believes Malta to be the future home of the DFS sector in Europe. He explained: “Daily Fantasy Sports was born in the USA in 2008. From scratch, an entire industry grew in less than 10 years, creating thousands of jobs, taxes and wealth. As usual, Malta’s authorities were the first ones to foresee the potential of DFS in Europe. Despite a growing demand from the European customers, none of the legislators had yet decided to create a specific legal frame for this very new activity. This is not really a surprise as it is quite common on Internet that the market moves at a much quicker pace than the legislators.

Commenting on the development of the sector in Malta, Valéry said: “DFS is a game of skill but most countries, because they had no licensing process, considered it, by default, as a ‘pool betting’ game of luck. It was crucial for us to push for a legal framework adapted to the multiple specificities of our sector.

The Global Gaming Expo (G2E) 2016 in Las Vegas was the perfect opportunity for the NOVOMATIC Group to present its latest efforts in North America through its subsidiary NOVOMATIC Americas. This year’s exhibition booth increased in size to make way for the vast array of product innovation on display for both North American and international markets, as well as dedicated areas for Greentube, Octavian, NSBS and NLS. Representatives from the US, Canada, Latin America, Europe and Asia were all at the show to present the latest developments and meet their respective customers.

NOVOMATIC Americas created maximum impact at G2E, driving people to the booth from around the show floor throughout the three-day event. The centrepiece of the exhibit was the World Championship of Slots™ (WCOS) that generated a huge buzz with operators watching the tournaments and understanding how to utilise this never before seen concept on their casino floors. A tournament took place every hour of the show and the surrounding area was bursting with excitement as attendees wanted to try their luck on the games.

WCOS is an industry-first slot competition format produced in collaboration with Emmy award-winning game show producer Gary Hunt Productions, Entropy Entertainment and media sales company Trifecta Entertainment & Media that gives players the chance of winning up to $1 million on a national TV show, as well as offering sponsor casinos a unique marketing opportunity with reach into more than 85 million homes. Casinos are empowered to host their own qualifying events as often as they like, and the winners are eligible to move onto the WCOS television show qualifying events.

Speaking from the show floor, Gary Hunt said: “This is a first-time event where people who love playing slots will have a television show that they can enjoy. We will also be able to find people who are watching at home – who have never played slot machines before – and they will have the chance to see what fun they’re missing.”

Endorphina is going to exhibit for the very first time at EiG 2016 and will join more than 2,000 iGaming professionals travelling to Berlin from more than 83 countries all around the world. Both sales and marketing team are going to be present there and are expecting many meetings with business and media partners to create new or strengthen current work partnerships.

Lucie Kadlecova, Marketing manager at Endorphina, comments: „EiG is very interesting for new business and we are expecting to find a lot of new and interesting contacts here. We have been working hard all summer to get everything ready for this expo and we are beyond happy to have our own stand for the first time. We have also prepared some exciting news but this all I can reveal now so make sure to visit our stand and find out what is new.

EiG 2016 is taking place 18.-20. October in Berlin, Germany. Make sure to get your pass and visit our stand nr. 210. We are looking forward to meeting our current and prospective clients and partners. Arrange a meeting with our team today!

E-mail: mail@endorphina.com, tel. +420 222 564 222

SoftSwiss, a recognized online casino software provider, released a new online slot reaching out to the age group of Millennials. Hot on the trail of this summer’s biggest mobile game hit, Slotomon Go is bound to appeal to both fans and newcomers alike.

The game offers a fun new take on the beloved pocket monsters, with catchy animations and memorable character designs. You don’t have to walk for miles to catch your favourite slotomon, just spin the reels to discover each one’s unique personality. Charming and powerful, each little monster carries its own multiplier and is ready to reward players’ experience with fun and wins.

The extra feature of the game is a “Gem” symbol which stands for both Wild and Scatter. The symbol can award 10 free spins and call for one of the slotomons to “guide” the player through the free spins.

With such a delightful score and a user-friendly, mobile-focused design, Slotomon Go will certainly find a place in the hearts of starting players and put a smile on the faces of more seasoned ones.

CasinoBonusesNow.com has officially launched their online slots tournaments for players. The online casino tournaments are mainly for slots but also include blackjack and video poker. Tournaments are very popular amongst slots players although not all casino software companies have adopted their technology to host any type of casino tournament. At Casino Bonuses Now (CBN), they focus on all the slots tournaments but only for recommended casinos.

Aside from slots, they have also segmented tournaments to include video poker and blackjack tournaments. Although there are not many of these types of table game and video poker tournaments available but there are always a few weekly events happening at any given moment.

How the Tournaments Work

The tournaments can have a similar interface as a poker tournament where you have a list of tournaments with buy-in amounts and prize pools and with some casino softwares like Microgaming you’ll have leaderboards so players can see how they fare against their competition.