TECHNOLOGY AND VIRTUAL GAMES COMBINED TO BOOST BOOKMAKERS AND OPERATORS BUSINESS IN EUROPE, LATAM AND AFRICA. 

Awards winner and technological partner BtoBet signs an agreement with the leading Virtual Games supplier Kiron Interactive, providing licensees with very high-quality content and technology to appeal a wider range of players. Kiron Interactive is a premier brand in the virtual gaming environment, with more than 16 years of experience. The deal will see Kiron ‘s full 20 Virtual Sports and number games portfolio available to the sports betting, casino and lottery businesses.

Commenting on the partnership with BtoBet, Steven Spartinos, CEO of Kiron Interactive, said:

“Kiron is delighted to partner with BtoBet, a well-known and trusted brand in the industry. We are sure our full portfolio of titles will prove extremely popular across BtoBet’s network of operators and we look forward to building a long and beneficial relationship. This partnership will see the integration of Kiron’s full suite of games through BtoBet’s platforms – online and retail – in Europe, LatAm and Africa.”

TECHNOLOGY AND VIRTUAL GAMES COMBINED TO BOOST BOOKMAKERS AND OPERATORS BUSINESS IN EUROPE, LATAM AND AFRICA. 

Awards winner and technological partner BtoBet signs an agreement with the leading Virtual Games supplier Kiron Interactive, providing licensees with very high-quality content and technology to appeal a wider range of players. Kiron Interactive is a premier brand in the virtual gaming environment, with more than 16 years of experience. The deal will see Kiron ‘s full 20 Virtual Sports and number games portfolio available to the sports betting, casino and lottery businesses.

Commenting on the partnership with BtoBet, Steven Spartinos, CEO of Kiron Interactive, said:

“Kiron is delighted to partner with BtoBet, a well-known and trusted brand in the industry. We are sure our full portfolio of titles will prove extremely popular across BtoBet’s network of operators and we look forward to building a long and beneficial relationship. This partnership will see the integration of Kiron’s full suite of games through BtoBet’s platforms – online and retail – in Europe, LatAm and Africa.”

Operator taking full control over affiliate management to ensure highest standards of regulatory compliance

6th February, 2018 – Leading operator Betway has begun the process of bringing its affiliate programme fully in-house, underlining its continued commitment to meeting the industry’s highest regulatory standards.

Its third-party partners will now be fully managed by the operator to monitor more closely affiliate programmes in changing regulatory landscapes across several of its operational territories.

The move will see a migration of work from its current affiliate partner manager, Buffalo Partners, into – Betway Partners – which will then manage the affiliate programme moving forward.

Gamevy, the award-winning games supplier, have signed a deal with Sun Bets to supply their instant win games. The games have proved a hit with a broad demographic of lottery, bingo and sports players – and Gamevy is now producing more of its ‘be the hero’ series’, games where players can score goals, use strategy to score cash and defeat evil bosses to win big.

The two companies have plans to create unique games to appeal specifically to their customers – blending a passion for sports with a love of thrilling action and massive jackpots.  The games will be launched as part of the Sun Vegas brand on the Sun Bets site.

“This is a great opportunity for us to work with one of the world’s great brands,” commented Helen Walton, Gamevy’s CCO. “We have some exciting plans for products that we’ll be building – football and fun for all!”

“We’re big fans of Gamevy’s type of entertainment – and we’re already coming up with some ideas that we know our players will love,” commented Adam Ruffett, Director of Casino. “It’s great to have a creative and innovative partner to work with.”

February 6, 2018– ORYX Gaming, a leading turnkey gaming solution provider, has launched Arenacasino.hr, a first Croatian iGaming website specialising in casino and slots.

As a part of the deal, ORYX will provide Casino Arena with its full technology stack, gaming content, compliance services, operational and marketing services.

ORYX’s iGaming Platform has been certified in accordance with Croatian legal requirements, supported with a wide selection of content from standout game providers. These include hugely popular titles from EGT, NextGen, ORYX and Gamomat.

Games are available on desktop and mobile, although Casino Arena’s plan is to focus on mobile with a vision to be the number one mobile choice for players in Croatia.

FEBRUARY 2018: Olympic Entertainment Group, one of Europe’s leading gaming operators, has added a selection of content from Scientific Games to its online platform OlyBet.

OlyBet.eu now features many popular titles from Scientific Games studios ‘Bally’, ‘Williams’, ‘Barcrest’ and ‘Shuffle Master’.

According to Veiko Krünberg, Managing Director of Online Operations and Sports Betting at Olympic Entertainment Group, SG Interactive has done a remarkable job adapting traditional land-based titles for online platforms making them even more interactive and engaging both on desktops and mobile devices.

“Bringing popular land-based titles of Scientific Games to OlyBet will help us provide a full-service solution and allow our players to enjoy their long-time favourites now also at home or on the move,” Krünberg commented.

5th February 2018 – Meta Gambling is now the largest affiliates network across Latin America after agreeing deals to acquire influential brands Afiliados Latam, formerly known as Influx Media whose operation included the brand Super Afiliados.

Thanks to this initiative the largest affiliate network of websites promoting online gambling and sports betting throughout Latam is housed all under one roof. It will enable operators to drive traffic to sites using a technique which hasn’t been implemented within Latam until now. Success derives from being able to manage all campaigns, create marketing material and analyse statistical reports for every campaign from one account.

Meta Gambling specialises in generating users through online marketing, content management and development disciplines for the iGaming industry. The company’s huge success is built on delivering quality content and new customers to ensure an unrivalled user experience.

Affiliates play a major role in driving business growth through acquisition and the Latam region has huge potential for operators in the region.

5th February 2018 – AutoGameSYS (AGS) gaming platform has signed a partnership agreement with Netrefer, the industry leader in affiliate management software.

Netrefer delivers a leading-edge performance marketing eco-system, driving effective customer acquisition, conversion and retention.

The AutoGameSYS platform features local and international payment processing solutions, over 2,000 games from various content providers, and a complete sports betting platform with over 20,000 events each month, including live video streaming of top sporting events.

Diego Mourglia, CTO of AGS: “Netrefer are the industry leaders in affiliate management software and we’re thrilled to be working together. The Latam iGaming market represents huge potential for businesses and Netrefer will provide the perfect foundation for expansion in the region.”

HELSINKI, 5th February 2018 – Finnplay, the Finnish-based open gaming platform provider, today announced that it has reached an agreement with Malta-licensed operator Mandalorian Technologies Ltd that allows the company the platform rights for development and operations to their iGaming platform.

Erkki Nikunen, CCO & Partner at Finnplay, commented: “We are delighted to have signed this partnership with one of Europe’s truly innovative casino companies and specialists. Our platform will allow Mandalorian to continue to accelerate its unique player strategy of ‘no account required’ under the brand NoAccountCasino.com and instant automatic pay-outs, with access to market-leading games content from providers such as NetEnt, Evolution Gaming, Scientific Games, and Microgaming Quickfire titles.”

Peter Ögren, COO of Mandalorian, said: “Today’s digital gaming customer expects and demands a frictionless user journey and experience along with instant access to the best gaming content on one platform without any hassle. The natural step after proofing the concept as white label on a different platform was to acquire our own. Finnplay’s platform provided us with a solid foundation on which to build our own technology stack on and continue to develop our unique No Account Gaming concept. Finnplay’s solution improves the customer experience and, in the end, customer satisfaction, by providing marketing leading casino games for both web and mobile. We look forward to a long and productive partnership.”

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