Monthly Archives: July 2020

Former Stars Group chief Rafi Ashkenazi joins Blueribbon as strategic advisor

Malta – July 27, 2020 – BlueRibbon Software, the B2B marketing platform provider, is pleased to announce the addition of gaming industry veteran Rafi Ashkenazi as a strategic advisor. Coupled with his exceptional market expertise, extensive knowledge and BlueRibbons outstanding player engagement offerings, Rafi is sure to play a pivotal role in the future successes of the company and its ever-expanding footprint across the gaming landscape.

Rafi, having most recently served as the Chief Executive Officer of The Stars Group. His tactical efforts saw the Canadian operator grow into an international multi-vertical giant, having been recently merged with Flutter Entertainment.

With a track record second to none, he brings with him his extensive gaming experience, spanning a series of c-suite management positions. Rafi will add to the strengthening of the BlueRibbon brand and its fast surging online presence as a leading marketing and gamification platform across regulated markets world-wide. “We at BlueRibbon are thrilled to have such a visionary and gaming specialist share in our passion to provide operators and players alike with innovative, next-level engagement tools. Not only does Rafi bring with him an astounding amount of industry achievements and groundbreaking experience but an insightful eye into the business at large.” says Amir Askarov, co-founder, and CEO of BlueRibbon Software.

Amir continues by saying “Rafi’s addition to our advisory team, reinforces BlueRibbons powerful capabilities and strength in enhancing player loyalty and brand differentiation as it teams up with the one of the best minds in the gaming world. Rafi is certainly a feather in our cap, and we look forward to this new and exciting chapter together”.

Hong Kong court sides with Kazuo Okada in latest Universal fight

Kazuo Okada is no stranger to the courtroom. The former CEO of Universal Entertainment has spent the past couple of years trying to defend himself in front of judges for what can only be considered highly questionable business tactics, and has repeatedly found himself on the losing end of the litigation. He’s had a couple of minor victories along the way, but nothing worth writing home about – until now. As he continued to do battle with his former company in a Hong Kong court, he has now been given a substantial win after a judge denied a request by Universal to freeze hundreds of millions of dollars in assets controlled by Okada. Having access to that money should help him cover the cost of his massive YouTube giveaway.

Universal is going after Okada for $620 million, asserting he completely mismanaged the company’s development of the Okada Manila resort in the Philippines. That ultimately led to cost overruns and delays, and the company wants its former CEO to be personally held accountable because he “undermined all control measures put in place to minimize risk, prevent the diversion of funds and prevent cost overruns,” according to the lawsuit. The expected cost was right at $2.43 billion but, as of September of last year, was already at $3.05 billion.

The ongoing battle between the two had to take a vacation because of the coronavirus, so Universal went to the judge to request a Mareva injunction, a type of court order that prevents an individual or entity from removing or selling assets. The company asserted that Okada might try to unload substantial amounts of holdings that would have otherwise been used to cover the claim if it ultimately wins.

The verdict doesn’t bring the lawsuit to an end, but it might have provided a glimpse into what Universal can expect. Judge Russell Coleman determined that the company had not properly showed the necessity of a Mareva injunction, adding that there was “obvious difficulty” connecting the Okada Manila delays directly to the former CEO. He added, “Until the submissions at the hearing, the plaintiffs do not seem to have countenanced that the damages claim is realistically not simply the dollar figure of overspend. Once it is acknowledged that US$620 million is unlikely to be the right answer, and the alternative figure offered by reference to a different date (US$112.6 million) suffers the same intrinsic difficulties, I am afraid that I do not think there is really any evidence demonstrating a good arguable claim to any particular figure.

Scout Gaming introduces massive EPL fantasy contest

Since the sports world has been able to tentatively get back on its feet, sports gambling operators are beginning to dust off their playbooks to offer different contests and promotions. DraftKings just announced a major, $2-million contest for NFL fans and, across the pond, Sweden-based daily fantasy sports (DFS) and sports gambling operator Scout Gaming is bringing back one of its popular offerings for English Premier League (EPL) soccer fans. This time, though, the contest is going to be much larger than before.

Two years ago, Scout offered an EPL contest that had a prize pool of €100,000 ($118,000 at the time) and then followed it up with another contest last year that boosted the prize pool to €250,000 ($293,150). In its latest take on the contest, Scout has upped the ante considerably, putting up a €1-million ($1.17 million) guaranteed prize pool for its Premier League Season Game. The DFS contest will award €200,000 ($234,620) for the first-place winner, but 1,250 participants will all get a piece of the action.

Each entry only costs €25 (just under $30), making this one of the more lucrative DFS contests around. The contest is similar to the official Fantasy Premier League game in terms of some of the rules, and prizes will be awarded for best manager per week and per month. There is also a side tournament that targets those with deeper pockets, and which has a buy-in of €2,625 ($3,078).

Scout Gaming co-founder and chief product officer Andreas Sundal explains, “We are very pleased on a global basis, first time ever, offer a life changing money prize pool for the upcoming start of Premier League. Outside the U.S., Premier League is considered to be number one Fantasy Game, the official Fantasy Premier League, free-to-play game, which currently attracts between 6-7 millions [sic] players has experienced heavy growth the recent years. On the backbone of that and the general interest from our partners enables us to provide this record-breaking prize sum.”

Long live the lottery: Future-proofing your business model

Ade Repcenko, CEO of Spinola Gaming discusses the new forms of technology available for the lottery sector and how it can help companies innovate their offering and create a future-proof business model in order to adapt to new market behaviour. He explores how technology can help lottery operators spend less yet increase their revenue, while driving more value towards good causes in the process.

Mobile first

Mobile penetration and stable internet access are at their peak, even across emerging markets, with almost 80 percent of the world’s adult population always having a smartphone within arms reach. This is not news for anyone, but while other industries have long adapted to this shift, the lottery sector has been somewhat stagnant in the digital and mobile transformation of their products. Operators across all markets, especially those in emerging markets such as Africa and LATAM where people are more likely to own a mobile than a computer or tablet, should be adopting a mobile-first approach as a necessity, not an option. People rely on their mobile for all kinds of purchases, now more than ever with the restrictions brought about by COVID-19. It therefore makes sense that players would want to access their favourite games, scratch cards and lottery draws on mobile.

Merging retail and online

Saxon Shadforth: Philippines have offered a safe space for online gambling

Having spent plenty of time in Manila since 2007, it’s fair to say that Saxon Shadforth, Director of Avalon Marketing Services, is no stranger to the online gaming market in the Philippines. Shadforth took some time out to chat with our Becky Liggero Fontana on the benefits of working from a country that has become a major hub for the online gambling industry.

Shadforth highlighted the rapid growth that had occurred in infrastructure in Manilla since 2007. “The first time I went there around 2007/8 was around the time many other serviced focused industries were looking to the Philippines whether it was airlines, banks, financial services or telcos, he explained. “The infrastructure evolved quite rapidly and the telecoms infrastructure and the maturity of the talent continued to improve at that time. So I think online gambling has benefited greatly from all the other industries but also has contributed to the improvement of the economy there, and certainly provided opportunities not just for financial reward but for education for many people in the Philippines.”

[youtube https://www.youtube.com/watch?v=0cN-mwQttjQ?feature=oembed]

The country offers benefits that one may not find in other areas of Asia. “The Philippines does have a good hub of all different types of languages and skillsets than some other cities you might think of,” Shadforth said. “The Philippines has been the one that has consistently been the one that’s tried to put their arms around regulation and making it a safe place for people to work and whether it be foreigners or locals and providing services to an industry that is not viewed as the same in every country that you look at in the region.”

Six Nations rugby gets two new additions

One cannot underestimate the power of the “shirt-seller”. A shirt-seller is a soccer analogy used to describe the jerseys of players that sell well to fans. European soccer teams will target players from Asia not just for their ability, but also their commercial appeal. In the post-COVID-19 world, the Six Nations Championship are adopting that strategy and have added Japan and Fiji in an expanded Eight-Nations competition.

The proposal for the U.K. based tournament will see the teams split into two pools with England set to be grouped with Wales, Ireland and Fiji. The second group to be made up of Japan, Italy, Scotland and France.

Japan successfully hosted the 2019 Rugby World Cup, and the Japanese Blossoms have been given top tier status based on their performance at the tournament.

England has been leading the charge to revamp the Autumn schedule of the Six Nations competition in the wake of the financial implications of the pandemic across Europe. England were originally scheduled to go up against Australia, New Zealand, Argentina and Tonga in November. The alternative is a new competition with Jiji and Japan tipped to be invited to the party for the first time.

Brisbane Broncos lose star to local rival

Since the onset of the Covid-19 pandemic, most sports-mad Americans have developed a fleeting interest in late-night rugby league games to get their fix of contact sport. While seeing NFL like players butt heads without helmets, you can’t underestimate the movement in the player market of late in the National Rugby League (NRL).

The Brisbane Broncos are the LA Lakers of the competition: the dynasty team that people whisper about in the halls of early nineties sporting greatness. They’ve had a roster filled with their NRL equivalents of Kobe, Magic, Shaq, Kareem and Phil Jackson like coach. It’s a team that doesn’t lose players – until now.

Edge forward David Fifita sent the NRL world into a tailspin by announcing a move to local rivals the Gold Coast Titans. It’s the equivalent of LeBron moving across the country to the Phil Jackson version of the New York Knicks. You just wouldn’t want to imagine it happening if you were a diehard Lakers fan. So, the move has been a bitter pill for the Broncos to swallow and one that will send the odds of the Titans soaring for the 2021 competition. 

The Titans have been chasing Fifita like a bad prom date over the last two years. The Titans have made the romance public and have come across as that clingy tinder date that you just have a semblance of pity for. For a relatively young 20-year-old with a bad knee injury, the Titans have bet the house to make him one of the highest-paid players in the competition. A move that has been labelled “desperate” by NRL commentator Phil Gould.

Jamal Adams heads to Seahawks as Jets look long-term

Jamal Adams was on the fence for a move for a very long time. Pundits didn’t know if he would move or not, let alone fans, or even the club themselves. 

Finally, after much speculation, Adams has indeed made the switch from New York Jets to the Seattle Seahawks. 

The Defensive Back, who has one of the best records in the division with 75 tackles in 2019, along with 6.5 sacks, made his second Pro Bowl and All-Pro first team in the last season he enjoyed with the Jets. 

Adams has been traded – pending successful completion of the requisite physical checks – for safety option Bradley McDougald, a 1st Round and 3rd Round pick in 2021 as well as a 2022 1st Round pick too. Quite a deal – for both sides. While The Jets have looked to the next season, the Seahawks are hoping that Adams can make them the NFL team to beat in 2020.

Posting the numbers: Poker’s Twitch revolution

The Coronavirus lockdown has impacted virtually every business in different ways. For some companies, moving online has worked, for others, it’s been a case of changing the key ways in which they operate to survive. But what about one of the industries who were already online?  

Poker has resisted a hit on the online side of the industry, but the live side has been hit badly, with many casinos closing for months on end and now having to return to a completely altered set-up, costing them vital numbers on their bottom line. Online tournaments have had to take up the challenge of keeping poker brands not just afloat but providing profits and that’s happened for virtually all poker sites with a strong online presence.  

A good example of this – and potentially a guide to how strong poker will be in an uncertain future – is the way that the game has come across on Twitch.  

The popular game-streaming platform has seen a boom in recent weeks for poker viewers. From the World Series of Poker, brought to life by players such as Daniel Negreanu and Mike Matusow, to the PokerStars Stadium Series, with events won and streamed by popular Twitch streamer and Stars pro Lex Veldhuis, it’s been a phenomenal few weeks, as Veldhuis himself summed up on Twitter:  

Stanley Cup odds update as NHL playoffs hit ice

Odds courtesy of OddsShark.com

The most unique Stanley Cup playoffs in NHL history, thanks to the coronavirus, begin this weekend in the hub cities of Edmonton (hosting the Western Conference) and Toronto (Eastern Conference). They were chosen over any American cities because Canada has the virus under much better control than the United States does.

There are 31 NHL teams and 24 of them “advanced” to the playoffs; clubs had played around 70 games each before COVID-19 shut things down in March. The clubs with the top four points percentages in each conference will play a round robin against one another to determine the top four seeds in the East and West. The other eight clubs in each conference face off by seed – i.e. 5 vs. 12, 6 vs. 11 – in a best-of-five qualifying round.

The qualifying round series winners move on and the losers go home, but the losers also get a shot at the No. 1 overall pick in the 2020 NHL Draft. Whichever of the eight losers earns that pick will be determined August 10 in Phase 2 of the draft lottery — a “placeholder” playoff team won Phase 1. Each of the eliminated teams will have a 12.5 percent chance of winning the No. 1 pick.

UFC sponsor game for peace in unique Elite League partnership

What do you get if you bring the Ultimate Fighting Championship (UFC) together with the Peacekeeper Elite League? Strategic partners, of course.  

Yes, one of the most surprising collaborations since Paul McCartney and Stevie Wonder made Ebony and Ivory, the Chinese mobile Peacekeeper Elite League has joined forces with the mixed martial arts sport that sells seats for millions around the world with stars like Conor McGregor becoming millionaires for being prepared to fight in the ultimate way.  

The modified version of PUBG, the celebrated Battle Royale game entitled – rather ironically ‘Game for Peace’ in China, will be an odd bedfellow for the UFC brand. The Peacekeeper Elite League (PEL) hasn’t gone down the route of other strategic partnerships, either. Usually at this point, we’d let you know the immediate plans that both sides of the deal look forward t pushing through. It’s like a political coalition, except in Esports.  

In this case, however, the PEL merely states that “the two parties will carry out in-depth cooperation in multiple dimensions and innovatively inject sports genes into esports events”.  

Job-Related

Everyone knows the tourism and hospitality industries were hardest hit by the Covid-19 pandemic. When people are locked down and stop traveling, not only transportation suffers, but workers at hotels, attractions, resorts, casinos and other leisure activities suffer. The pain extended into June, with almost 30 percent of hospitality workers unemployed. As casinos begin to… Read more »

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Talking ‘Bout My Generation

Casinos are now actively courting four generations of customers. Some are players, others are non-gaming customers. KPMG, in conjunction with the International Gaming Institute (IGI) at the University of Nevada, Las Vegas, recently released a study called “Casinos Play Their Next Hand,” which contains research on how these different generations will respond to the casinos’… Read more »

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