The ever expanding U.S. market offers a bounty of opportunity for the gambling industry, but the key is getting in with the right product at the right time. Yaniv Sherman, head of commercial development at 888 Holdings, joined CalvinAyre.com’s Becky Liggero to discuss his company’s strategy to grab American market share.
Loading the player…
jwplayer(‘camediasplayer-399969-2’).setup({
file: “http://30.cdn.bit2host.eu/videos/888-holdings-yaniv-sherman-us-market-provides-choice-to-operators-video.m4v”,