UK-listed online gambling operator 888 Holdings says its fledgling sports betting product has come of age and is now contributing nearly 10% of group revenue.

Numbers released Wednesday show 888’s overall revenue rising 19% to $262m in the six months ending June 30, while adjusted earnings rose 8% to $44.1m and profit before tax jumped 39% to $27.8m.

888’s dominant casino vertical was up 31% to $137.4m thanks to a 35% rise in active players, which the company attributed to innovative CRM and premium content, as well as the launch of its 777.com brand at the end of 2015, and cross-sell from Sport.

Speaking of, 888Sport saw its revenue jump 63% to $25m thanks to the Euro 2016 tournament, improved performance in Spain and regulated market launches in Italy and Denmark. 888 says sport remains “a major growth opportunity” in terms of both revenue and customer acquisition.