888Poker is making a desperate attempt to draw in new customers. The online poker operator has seen it lose a significant share of the market and is hoping a revitalization effort will save the day. It has announced that it will introduce a poker product “overhaul” by the end of this year that will be the “biggest product overhaul in 6 or 7 years.”

The site is going to introduce a new poker client, Poker 8. It will be launched on a phased rollout and will reportedly change the company completely.

888Poker saw drastic drops in revenue during the first half of the year. During the first six months of the year, the company took in around $30.6 million, a decrease of 28%. This was reportedly the worst performance for the operator since 2010. In the last half of 2017, its revenue also dropped, falling 16%.

The company blamed the decrease on a tough market that has been made tougher by other operators who employ “old school tactics” to convince customers to move from its platform to the competition. It complains about other operators raising tournament guarantees and offering extra bonuses as ways to draw in more of its player base.