888Poker has added more weight to their Brazilian marketing campaign with the signing of the former World Cup winner Denilson.

888Poker has inked a deal with the former World Cup winner Denilson. The Brazilian star becomes the online poker rooms solitary celebrity ambassador. Former cricket legend Shane Warne held that honour before parting ways with the second largest online poker room in the world at the turn of the year.

It’s not the first time 888Poker has turned to a football star to try and draw attention to the site. They will be hoping that this one will be more successful than the last. In May 2014, 888Poker pulled off a major coup when they signed the then Liverpool and Uruguay striker Luis Suarez.

The signing occurred on the eve of the 2014 World Cup in Brazil where Suarez was sent home in disgrace after biting Giorgio Chiellini during a group match against Italy. 888Poker parted ways with him after he received a four-month ban from “all football-related activities.”