Betting on Football 2017 has been hailed as a great success with 97.4% of visitors to the conference saying they would recommend it to a colleague, according to a survey carried out by organisers SBC Events.

Delegates, sponsors, speakers and exhibitors from the 3-5 May event also rated the networking opportunities at Stamford Bridge as 70% ‘excellent’ or ‘very good’ while pinpointing this as the most important reason for attending the event.

Feedback is already being used to improve future events, starting with Betting on Sports (13-15 September), which 85% of survey respondents have expressed an interest in attending.

For example, an improved version of the official event app will be available for the conference in Olympia, Kensington, after 70% said that it had proved useful at #bofcon2017.