GalaBingo.com, the UK’s leading online bingo brand, has signed a new media deal with British commercial television broadcaster Channel 4.

The sponsorship will see the online bingo operator appear on daytime TV every weekday between 2pm – 6pm on Channel 4, with the deal running from 1st January 2018 to 31st December 2018.

Programmes on Afternoon’s on 4 include, but is not limited to, Countdown, Fifteen to One, the £100k drop and Star Boot Sale.

Commenting on the sponsorship, Karina Adrian, PR & Brand Partnership Manager at GalaBingo.com says: “By sponsoring Afternoon’s on 4, we are able to put GalaBingo.com in front of both new and existing customers and create a significant level of awareness of the brand.”